Andy Torres is Mexican born and raised but established herself in Europe where she founded StyleScrapbook in November 2007. The blog quickly became one of the leading fashion blogs in the world and catapulted Andy into a career of her own as an entrepreneur and pioneer within the blogging industry.
StyleScrapbook started as a visual diary of the things Andy loves, styling tips and her popular DIY’s, where she taught her readers how to make and customise their own clothing. Andy became an expert on “high and low” styling and shared with her readers how to dress your best, with mixing high end accessories with high street clothes, which caught the attention of an international audience and press, positioning StyleScrapbook as one of the most popular Fashion Blogs worldwide. What started over 14 years ago, as a desire to share and inspire her readers, now boasts millions of loyal followers across platforms.
Throughout the last 14 years, StyleScrapbook has given Andy a voice as a female entrepreneur and given her the opportunity to be the voice and face of national and international billboard campaigns for some of the most recognisable brands, build campaign strategies alongside brands, as well as having the platform to develop one of her big passions; Creative and Art Direction. Not only has Andy made a name for herself as a pioneer in the fashion blogging movement, but she has also worked as a creative director, stylist and was the first blogger to deliver a TED talk back in 2011. She has also gained Television experience, as she hosted her own TV series on Cosmopolitan TV, as well as being a judge on E! Entertainment Television’s series “ELLE Mexico Diseña”.
Andy believes that the reason behind StyleScrapbook’s success is her unique approach, always staying true to herself and sharing what she genuinely loves and believes in. Since then, Andy has been the face of national and international billboards, as well as media campaigns for brands such as Canon, Mango, Philips, Nike and Kipling, as well as collaborating on projects with brands such as Dior, Louis Vuitton, Salvatore Ferragamo, Burberry, Mercedes Benz, Levi’s, Nike, American Express, Campari, Reebok, Jimmy Choo, Moët Chandon, Coach, Diane von Furstenberg, Sportmax, Max Mara, L’Oreal and Vanity Fair amongst others.
Most recently, she teamed up with the contemporary Italian fashion House SPORTMAX (MAX MARA group) to successfully design and release a capsule collection, which gave her the opportunity to showcase her vision as a creative director.
