CANON PROJECTING FASHION


Once again, it has been a pleasure collaborating with Canon during London Fashion Week. It was really fun interviewing Henry Holland and looking at the whole process of how the vision of his show this season came to life. Upcoming photographer Rob Oades had the task of shooting all the looks before the catwalk, so they could later be projected on massive screens on the background, just as the models walked out to the runway. The morning of the show, I made my way to the set and was the first one to try the treadmill where the models would later walk for the shoot wearing all the looks on the catwalk. Trust me, walking the treadmill on heels wasn’t easy and I seriously thought I would fall on my face a couple of times…. At the end of the day, The show was amazing and the end result was pretty impressive, so that was a job well done! Hope you like the video!

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